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Webmarketing
Introduction
One simple question: do you want
more visitors on your website?
If your answer is YES then
save this page to your harddrive and read all information when you have time. It will take
less than 30 minutes of your time and will help you get more visitors on your website. As
a regular websurfer I visit many company sites owned by companies spending thousands of
dollars on paper ads and expensive tradeshows and then I check their pagecounter and many
times there are only a few hundreds of hits registered on their website.
If this is the case then your
webmarketing is not good. You can have the best products and website of the world but if
no one can find them you loose a lot of potential business. Our website has had over
300.000 unique visitors in less than 3 years time with a marketing budget of less than
$500 a month. But by being creative and use of all available marketing options we have
managed to get you today on our site. You probably found our site through a link, search
engine, banner ad, company directory or newsgroup posting.
My advice is simple, use 50% of your
current advertisement/promotional budget for webmarketing and webadvertising. You will get
more value for your money and by linking to your site you can inform the potential
customer better than using normal media for less money.
The international market is changing and
even small companies can now enter the attractive e-commerce market. Asian companies are
still ahead of the European internet market developments but this is rapidly changing.
Europe is finally moving in and for American companies the web is daily busines.
Companies on the web will have a global audience and a bigger market to sell to. But good
webmarketing will be essential to be successful in this fast changing market.
We have 3 years experience in building of
websites, doing webmarketing for client sites and our own portal sites ( http://www.ugamedia.com , http://www.bizeurope.com , http://www.worldjump.com , http://www.rijexamen.com ) and below we will give you
some advice to improve your webmarketing and options to get more visitors on your website.
Ron Fonteine
UGA media
Free
webmarketing options |
Promote
your url by spreading it on all information your sent out
Get the word out, some suggestions
- Put your url on your envelopes
- Put your url on all brochures,
letterheads, company cars
- Customer mailings
- Give away nice stickers (containing your
url) on trade shows
- Send your url to local media
Put special plates on your company car(s)
like for example this one:
-
These plates are available for only $34.95 and will attract attention, ideal for traffic
jams, parking
places, while visiting clients / tradeshows etc. For more information about these car
plates
please go to the following
webpage where you will find more information. |
Add
metatags to your site
A lot of search engines spider your site. What they do is simple reading the text in your
html page
and adding it to their database. But the information they use is often missing because the
webmaster has never heard about socalled metatags. Metatags are extra codes added to the
header of your html page. An example of the page you are now viewing:<head>
<meta http-equiv="Content-Type" content="text/html;
charset=iso-8859-1">
<meta name="author" content="R.Fonteine - www.ugamedia.com">
<meta name="Content-Type" content="text/html;
charset=iso-8859-1">
<meta name="description" content="BizEurope Resource, European
import / export site">
<meta name="distribution" content="global">
<meta name="keywords" content="export, import, EXPORT, IMPORT,
trade, business">
<meta name="resource-type" content="document">
<meta name="robots" content="all">
<title>BizEurope Resource, European import / export site - UGA Media
Publishing</title>
<base target="_self">
</head>
The most important lines are in red and
have to be on your site for good results in search engines. Choose some good keywords and
a good title and description because they are used by these socalled spider engines like
Altavista and Hotbot.
If you need an online tool to generate
code for you try this
site.
Put the code between the lines
<head> and </head> |
Exchange of links
A lot of work but worth trying out and it's free. |
Regular
submission to search engines / link directories
You can submit your site by hand (if you
have a lot of time) or you can use a professional website submission service like our own submit service. |
Improve
your rankings in leading search engines
Many search engines use socalled spiders (robots) which will scan your site for
description, keywords etc. This information is then added to their database. Many
beginners forget to add a title to their page so if you bookmark their page it's says
"Homepage" or "New page". You will understand that your site will be
difficult to find if someone has built up hundreds of bookmarks.Also if you forget to add socalled metatags to
your page many people will never find your page while use popular search engines. More
info about creating metatags can be found on TagGen - An Essential Web Site Promotion Tool,
whether you are looking to increase the traffic to your site or gain control over your
intranet you will need meta tags. This link describes how to promote your web site with
the TagGen meta data composer. |
Link Trading - Increase your link popularity
You are invited to participate in a link-exchange project that can greatly improve your
searchengine rankings. Your participation costs you absolutely nothing -- and it will take
only a few minutes of your time. |
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Paid
webmarketing options |
Starting
your own affiliate network at Share A Sale
Pay other sites for
sending customers / visitors to your site, start your own affiliate network now.
Why everyone knows about Amazon.com, cdnow.com? They have thousands of affiliates
promoting
their products on commission base. With an investment of only $100 you can start your own
affiliate
program and having other websites promote your company products/services. You can choose
from:
- Pay per sale, you pay commission on online
sales
- Pay per lead, you pay for leads generated
by your affiliates
- Pay per click, you pay a fee per visitor
an affiliate send to you
What you need is only $100 for the first
balance to pay your affiliates, a few good buttons and
attractive banners and you can start within 24 hours. You have full control about your
affiliates
and you can even raise their fee if they bring you serious business.
Let
shareasale.com find sales leads for you. Only pay when it works!
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ClickXchange.com
affiliate network
Start your own affiliate program and pay other sites for sending traffic to
yours. You decide what
you want to pay per affiliate ($0.01-$0.25) and which sites you will accept. Also you can
check
daily stats and see ip addresses of traffic generated to your site to prevent fraud
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Get unclaimed domain names!
All the good domain names are taken? Not true ! Many good names are not paid in
time by the
owner and are repossessed by Internet for non-payment. For only $1 per week you will each
week receive a full list of all expired domain names so you can get great names for the
normal
domain price. |
Send
press releases to magazines and newspapers
An effective way to get more visitors on your site is send press releases to
magazines and
newspaper, for each time a press release is printed you will reach thousands of readers
for
free. If only 20 magazines/newspaper would print your announcement you could reach over
1.000.000 readers in various countries. You can do it yourself or use a professional
service
who already has the contacts in this field like Ereleases.com |
Spread
socalled webcards
Make socalled webcards which contain a screenshot of your site and your url and
spread these
cards on tradeshows, mailings etc to other business men. Need help with this? Try this
guys,
we have good experiences with them and are also inexpensive! Get a free sample here |
Banner
Advertising
Still the best way to promote your business site to many international traders. Buy banner
space
on popular sites and thousands of business men will see your ad and will know your name
and
website. It will cost you some money but it's best investment.
Also banner rates are often much lower than the regular rates of printed media. By
directing potential
customers to your website you can give them more information then you could do with
printed
advertisements. Another nice side effect is that potential every internet user can see
your ad while
with ads in magazine and newspapers you only reach their subscribers.
If you like to advertise on our sites please
contact us now |
Free Webmaster
Tools Newsletter
Subscribe to this free e-zine and stay informed about free high quality tools for web
designers and
webmasters. Receive free tips, news, and more... All subscribers have free access to the
members area. |
APMagazine.com
The Magazine of Associate and Affiliate Programs. We provide reviews, interviews, and tips
concerning revenue programs. Feel free to submit articles and press releases concerning
affiliate programs to our publication. |
Free
newsletters for webmasters provided by Postmaster USA:
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Drive more traffic to your website now
Get listed on European internet portals and international searchengines now
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